Made You Look

2024

Made You Look Final Presentation

TOOLS

Figma | HTML & CSS | JS

TEAM

SKILLS

BRIEF

For this brief, we worked with Sony Music to create a brand identity and campaign to attract and engage audiences for Made You Look.

SOLUTION

Our objectives were to create branding that was loud, nostalgic and edgy, while creating a campaign that resonated with Made You Look's message to their fans.

CONTRIBUTION

In my role as a project manager, I was in charge of managing the team and project's progress through daily standups and project management tools. As the UX/UI Designer, I carried out user research and user testing as well as co-designing the website. I was also responsible for designing the interactive experience. As part of being the Developer, my responsibility was to develop the website.

USER RESEARCH

User Research was an important part of this project as we are trying to build attraction towards Made You Look's debut album. Therefore, we investigated Made You Look's target audience through self-conducted surveys and interviews to find out what engages fans the most and how we can incorporate this into our project.

INTERACTIVE EXPERIENCE

Through communication with the client, they provided a short description of how the duo met in a boxing gym and their values as a duo being “to inspire people to chase their dreams.” Combining these two ideas, we created an installation of a locker room photobooth where users can take a photo and answer a prompt to inspire ambitions in their hearts. This can be experienced both physically and, on the website , as they want to reach a target audience of not just New Zealand but also globally.

USER TESTING

To ensure our prompt matched the Made You Look brand identity, we user tested different prompts and found that “Where do you want to be 2 years from now?” invoked the most hopeful feelings, was the easiest to answer and made people feel wishful.